Do you need to improve your website’s search engine rankings? Are your competitors outranking you for high-value keywords?
Don’t worry, it’s a problem a lot of companies have, but there are some solutions such as a backlink audit service which can help you make big improvements.
Here at Fatrank we have conducted an SEO Backlink Audit for SEO21 website. They are an internet marketing business based company in Newcastle, and they wanted to see how they could get a better backlink profile for their site.
00:00 – Hi. It’s Dan here, and today I’m just going to be doing a very quick link audit on the website SEO21. I’m going to be looking at a keyword that they would like to rank for and seeing what we feel it could be improved just with a few little tweaks and little changes, and look at some of the data that exists and see what other sites are doing around that keyword.
00:19 – If we just head to Ahrefs over here. You’ll see that I’ve actually searched for the key phrase “SEO outsourcing UK.” So, obviously that’s companies that are looking to outsource their SEO products or services within the United Kingdom to other companies, other businesses, individuals, that kind of thing. This is a very relevant keyword for a site like SEO21 to be wanting to rank for.
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00:38 – You’ll see there in the results page that SEO21 actually ranks number five, so it’s not doing terribly, but obviously there are sites that are outranking it, and we found kind of a correlation of why we feel that is the case.
00:51 – So, if we just take a little look here, the very first thing that we’ll notice on this right-hand side is the backlink section. The backlink section here, if I just hover over the ‘i,’ literally as it says it shows how many backlinks are pointing to a given URL. So, in this case, it’s the URLs over here over the left-hand side. So, if you look SEO21 there, this SEO21UK/white label SEO, which obviously is the SEO outsourcing UK page that they’re trying to rank for, currently has no backlinks going to that page. Obviously whilst it’s a relevant page that the keyword looks to rank for, it doesn’t quite carry any authority when there’s nothing going to it.
Whereas, if you have a look at the sites that are outranking it, number four there is the series outsourcing URL. They have three backlinks. Click through is obviously SEO outsourcing for agencies. That’s six backlinks. Number two here, SEO outsourcing has 58 backlinks. And then finally, as SEOoutsource.co.uk has the exact same URL obviously, so maybe you can count that as the same thing, but regardless, a lot of backlinks going to their pages, and that’s why there’s such an authority in the niche.
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01:54 – Then obviously those underneath with six and three, they have some backlinks and they have some power that goes to the URL, whereas currently SEO21 just doesn’t have any backlinks going to it, so there’s nothing really, you know, nothing there that’s really helping it.
02:07 – So, my first bit of advice for this site would be to have some good backlinks going, obviously, through to this page, just to add that bit of power because right now it’s kind of a weak link in relation to the other people in the industry.
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02:22 – The second thing I wanted to mention was about relevancy links. So, this is obviously very important. So, I went to SEO21.co.uk’s home page here. Just an example of some of the linkings to the home page, you can see that there really isn’t relevancy. It’s all … None of these links is marketing related, they’re not business-related, nothing really related to the topic of what they’re trying to rank for And that’s just going to the home page itself.
So, as you can see, you’ve got kind of a therapy site, physiotherapy site, physio, etc., Google Plus, a lot of foreign text here. I’m sorry, foreign URLs. So, there really isn’t much in the way of relevancy, and that obviously carries through over here to the inner pages where there are no backlinks going to the first place. So, if there are no backlinks, there’s obviously no relevant backlinks.
03:07 – So, what I would recommend there, just going to hone in on, as I said, those kinds of business, those marketing type of links you can kind of pick up to your website that will just help with that bit of relevancy and tell you what this URL or this inner page is really about. Because currently there are no real guidelines telling Google that this URL is about outsourcing UK. Other than the concept you created, there are no backlinks to support that. There’s no marketing or business-specific backlinks going to that URL.
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03:36 – So, for this specific keyword, I definitely recommend obviously some more backlinks going to that URL and also just some really relevant backlinks going to that URL, as well, making sure that whatever you’re building isn’t particularly off-topic or irrelevant, just making sure that the relevancy is really the focus and getting good marketing and business type of blogs or sites to link to you. That’d be the best thing, I think, especially to help with this kind of key phrase.
04:01 – So, that’s the audit, guys. Thanks for watching. See you guys later.
Backlink Audit Results
As Dan explained in the video, the website could do with some more professional work on the links to help with improving in google rankings.
This website suffers from two problems when it comes to link building, which is explained below in more detail:
The two articles above explain the topics in a lot more detail and will give you a solid understanding of the way to go to solve the issues.
For SEO21’s website, we would recommend the following services/steps to ensure a positive change in their ranking:
Try and look for guest posts that are relevant to your niche.
Have a look at getting some tier two links to juice up your existing backlinks
Diversify link profile adding blog comments, citations, PBNs and some niche edit links
Think about buying some social blasts to pages which have zero social signals.
Once these steps have been completed, make sure that you wait a few weeks as the random ranking factor will be in effect.
When a few weeks have passed and the ranking has improved, then we would recommend focussing more heavily on other keywords you wish to rank for.
If you’re looking for a tool to boost social signals to your website, Signal Boy is the one we’d recommend.
Social shares are important for your site as they show Google that you’re trustworthy and that people want to share your content.
With Signal Boy, you can get relevant, high-quality social signals which help make your backlinks look more natural.
High Rise Links
If you’re looking for excellent backlinks for your website, High Rise Links is a great service that can help you with this.
Your website needs top-quality backlinks to help improve Google rankings and give you more authority.
Check out High Rise Links to find out more about the services they can offer to help you improve your website’s links.
Wikipedia is one of the most trusted websites on the internet. Getting backlinks from Wikipedia can help give your site more authority, and help you rank better in Google SERPs.
Building Wikipedia links yourself can be tricky, so we recommend using a service like Wiki Wookiee. They are experts in creating natural links from relevant Wikipedia articles to your site.
So What’s Next?
Now you know a bit more about link building and how it can help your site, but what should you do now? There are a few different actions you can take.
Do SEO Yourself
You might be thinking of carrying out SEO for your business yourself. A lot of companies decide to do this, either through hiring in house staff or asking existing staff to learn SEO methods.
This can work and it does have its benefits, however, it can be expensive and it’s easy to get things wrong. If you aren’t experienced in link building, a mistake could prove costly to your rankings and potentially your business.
Don’t Do Anything
It might sound silly, but a lot of the time, if we’re presented with too much information that we struggle to understand, it can actually stop us from taking any action.
This can lead to some companies not understanding exactly what they need to do, so they decide to just stay as they are. They don’t make any changes and this then gives their competitors the chance to get more of the important website traffic.
Get Help From The Experts
In our experience, the best thing to do when it comes to SEO is to reach out to an expert. There are plenty of services out there who understand the work that needs to be done, and can help you achieve your goals.
These things can be a big investment, but if you’re ready to take your business to the next step, it’s totally worth it.
Another Option – Lead Generation
If you don’t think you can make the investment into a link building service just yet, there is another route you could go down.
We offer a lead generation plan which can supply leads relevant to your company, bringing potential new customers directly to you.
Our team will build a site based on your services, generate leads and then send the leads through to you for a flat price or a cut of the profits. Check out our no risk enquiries page to learn more.
To sum up, backlinks and social signals are important if you want to reach those valuable keywords and attract more traffic to your site.
If you’ve made it this far through the article, you’re probably ready to make a bigger investment in your company. So why not look into some of the tools we’ve shared here and see if they could work for you.
All Link Building Related Posts
Check out the in-depth list of link building posts.
The list shows the various backlink strategies for ranking higher in Google SERPs.
I’m a full-blown Search Engine Optimization specialist earning the majority of my income from SEO-focused endeavours, including affiliate marketing, lead generation, as well as SEO services. Love travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day.