Mortgage Lead Generation – FatRank

Are you a mortgage broker that is struggling to bring in a consistent flow of enquiries right now?

Have you tried making posts on Facebook? Have you attended network events? You may have even purchased non-exclusive leads from vendors that sell to many companies.

You are wasting money, time and could be putting your business in a state where it can’t grow to the next level as compared to your competition.

If this is you then it’s not your fault.

Find Out The Best Solution for Mortgage Broker Leads

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You will understand how to build your mortgage services business the smart way below.

Why Do Mortgage Brokers Need a Lead Generation Company?

Mortgage brokers need a specialist lead generation company to bring them a consistent flow of leads.

Why do mortgage brokers need a lead generation company

A mortgage broker is great at finding mortgages for their clients. So, leave the digital marketing strategies to experts who specialise in this, such as lead generation companies.

A mortgage advisor offers financial services, such as:

Successful mortgage advisers require a steady flow of new customers that is not reliant on “word of mouth”.

Although word of mouth brings you some of the best quality leads it is not consistent enough to grow your business.

If you want to bring prospective customers to your business, you need a strong online strategy for attracting enquiries.

Type of Mortgage Leads

Here are the following types of mortgage leads we can generate in December 2022.

Buy Remortgage Leads

There are many reasons why a homeowner might choose to remortgage their house.

For example, it could be to switch to a fixed-rate mortgage or to raise extra money for home renovations.

We receive many remortgages leads every day. These exclusive leads could be sent straight to your mortgage brokerage.

Buy Help To Buy Mortgage Leads

The Help to Buy government scheme was set up to help first-time buyers secure a property with a deposit of just 5%.

It’s a fairly new scheme and has many benefits, so we are receiving various enquiries looking for Help to Buy services.

Are you a mortgage broker that can provide Help to Buy services? Then contact us to start receiving qualified leads.

Buy First Time Mortgage Leads

Being a first-time property buyer can be confusing and scary.

Mortgage advisors can provide new homeowners with security, advice and support.

We can supply your mortgage broker company with exclusive leads for first-time mortgage enquiries.

Buy-to-let Mortgage Leads

Buy-to-let mortgages are for landlords seeking to buy property to let.

There are many unique terms for this kind of mortgage. So, many landlords seek out a mortgage advisor to help them navigate the terms.

If you are a mortgage broker that specialises in buy-to-let mortgages, then our dedicated lead generation company can help you gain private leads.

Buy Joint Mortgages Leads

A joint mortgage agreement enables two individuals to purchase a property together.

It’s a great way of building a bigger mortgage deposit. For this reason, we receive many specific enquiries looking for joint mortgage services.

Some lead generation companies may send the same joint mortgage lead to many businesses. You can rest assured our enquiries will only be sent to you.

Buy Guarantor Mortgages Leads

Guarantor mortgages enable buyers who don’t have enough money for their own mortgage to still purchase a property.

A guarantor agrees to make their payments, should they fail to meet their monthly requirements.

This process can be tricky and confusing. Mortgage advisors can help simplify the process and ensure everyone involved is aware of their commitments.

Your mortgage brokerage could receive exclusive guarantor mortgage leads.

Frequently Asked Questions

Is mortgage a debt?

A mortgage is essentially a debt that you accept in order to purchase a property.

It is classed as a secured debt. The property can be used as collateral if the debt cannot be repaid to the lenders.

There are various types of mortgages that a homeowner can enter into.

If you would like to receive a specific type of mortgage lead, then contact our esteemed lead generation company today.

Is mortgage a good idea?

It is likely that through a mortgage you will save more money than if you rented.

House prices are also deemed to continuously increase over the typical 30-year period.

So, a mortgage is a practical investment.

If you can provide mortgage advice, then contact us to receive exclusive mortgage leads.

What are the two main types of mortgage?

There are two main types of mortgage available:

Fixed-rate means the interest stays the same, whereas variable-rate means the interest may change.

Are you a mortgage broker that can advise on fixed-rate and variable-rate mortgages?

Our lead generation company could be sending you real-time mortgage leads.

How To Generate More Leads For Mortgages

If you’re struggling to generate enough exclusive leads for your business to keep your staff occupied, then we’ve got some great tips for you.

How do you generate more mortgage leads

Here are online strategies to generate more mortgage enquiries.


Search engine optimisation helps to rank the mortgage websites higher in the SERPs.

The higher position the website rankings drives more clicks and in turn more enquiries.

Link Building

Building backlinks is the most important SEO ranking factor for improving your website strength.

We recommend using high rise links to receive relevant and powerful backlinks.

For trusted link building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.

Optimised Content

The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.

We recommend using surfer SEO or marketmuse to assist the content optimisation strategies.

Video SEO

Ranking videos is another form of effective frequency marketing that can drive enquiries.

If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.

Video SEO Generates Leads

The video veggie service knows all the latest youtube ranking factors in December 2022 to get your video ranking number one in Google Videos and Youtube.


Triggering the google suggest is a superb way to influence the search path of potential customers and drive traffic to your site.

The Search Engine Manipulation Effect can change perceptions of a subject or influence search queries.

Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.

Buy Mortgage Broker Leads

It is possible to generate your own mortgage broker leads. However, it can be laborious and expensive.

You may prefer to hire a lead generation company to supply you with exclusive mortgage leads.

The best mortgage lead generation companies have years of experience generating convertible enquiries.

Being able to buy real-time leads for your mortgage broker agency will save you time and money.


Google My Business is a great platform to drive phone call enquiries and web form leads online.

Find out all the strategies on how to optimise your GMB profile.

Be sure to drive extra five star reviews to your GMB from companies like Rate My Business.


Pay per click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google Ads.

Facebook Ads are similar. They boost the visibility of your business account or Facebook posts and increase brand awareness. This may influence the buyer’s search results and uncover potential leads.

Pay Per Clicks ads is usually cost-effective if the ROAS (return on ad spend) is good.

PPC ads are a great tool, especially for a new business, to grow a customer base because they are focused on the exact search queries to suit your services.

Our PPC lead generation company can supply you with exclusive PPC leads.

Rank and Rent

The rank and rent model is renting out a lead generation website built by a digital landlord.

The lead generation expert builds the rank and rent website to drive leads for the targeted industry.

How can the rank & rent system help with generating mortgage leads

The mortgage broker has one of the following agreements:

What Are The Options?

You have 3 options available.

Do Nothing

You do absolutely nothing and your mortgage business doesn’t grow.

Your competitors will dominate and take their business onto another level.

The referrals from existing clients can keep you busy enough to cover the bills.

You stick to what you know, providing mortgage advice to first time buyers who are looking to climb the property ladder. There’s nothing wrong with that.

However, if business cards and your consumer-facing website aren’t making the cut, then you should buy leads.

Generate Your Own Mortgage Leads

You can try and generate your own mortgage enquiries.

But you will need a large investment in marketing expenditure to get this to work and to be able to acquire your own leads.

I see a lot of businesses blow £20,000 on a website but they just have a pretty website, they aren’t marketing that website, which is just so stupid.

That’s like buying a Ferrari without an engine; if you aren’t marketing the site in any way how are you expecting to get more leads & sales.

After all, generating leads isn’t as easy as it seems. So, lead generation companies tend to be a worthwhile investment.

They allow most mortgage brokers to focus their time and efforts on your sales team, while they generate leads for you.

If you’re wanting to generate your own leads and want to find the best way to spend your money, we recommend checking out the video above.

This company creates bespoke promotional videos for mortgage companies. They even offer a video ranking service to push them above your competitors in the search engines!

If you’re wanting to generate your own leads and want to find the best way to spend your money, we seriously recommend checking out the video above.

This company create bespoke promotional videos for mortgage companies, and even offer a video ranking service to push them above your competitors in the search engines!


Having this done can quite literally transform your business. We believe it’s your best bet if you’re sure you want to generate the leads yourself.

Why not take a look at the video above and see if it’s something you might be interested in!

Hire The Experts

Hiring expert lead generators, or buying mortgage leads, gives you the time to improve your sales strategies.

Hire the best mortgage lead generation experts today

If you hire a mortgage lead generation company you can demand the type of leads you want.

Mortgage lead generation companies can help businesses, based in the mortgage industry, to buy mortgage leads and remortgage leads and generate new clients.

If the conversion does not work out you can pause or cancel any contracts easily.

Final Thoughts

You just need to ask yourself whether you want to grow your career and start generating enquiries.

You see in my experience there are two types of businesspeople.

  • Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
  • And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.

And since you’re still here to the end of this article I’m going to assume you are one of those people who do take action on things.

What is our final thoughts on how to generate mortgage leads

If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.

Find Out The Best Solution for Mortgage Broker Leads

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So that we can grow your business as a team to achieve those goals you have in your mind for your company. Only you can decide, so speak to a lead generator today.

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