Heating Lead Generation – FatRank

Do you work in heating, ventilation and air conditioning (HVAC) installation and are struggling to bring in a consistent flow of enquiries right now?

Need Heating Installation Leads? We Can Help! Over 3.6 million people search Google for specialist tradesmen each month. We help them contact you when your potential customers are searching for the best heating system contractor in the UK.

You might have tried making posts about your HVAC service on Facebook, attending HVAC network events or even purchasing low-quality boiler leads from vendors that sell you multiple HVAC companies.

You are wasting money right now, time and potentially putting your HVAC business in a state where it can’t grow to the next level as compared to your competition.

If this is you then it’s not your fault.

You will understand how to build your HVAC business and generate quality boiler leads the smart way below.

Why Do Heating Installers Need a Lead Generation Company?

HVAC companies need a specialist lead generation company to bring them a consistent flow of quality commercial HVAC lead types to surpass any other company.

A home heating business is great at installing heating, ventilation and air conditioning units for their clients and should leave the digital HVAC marketing strategies to in house experts who specialise in this.

Boiler sales leads are the lifeblood of any heating company. Having a predictable stream of affordable and exclusive boiler leads gives you the confidence to grow your team and your operations without worrying where the next job is coming from.

A successful home Heating business requires a steady flow of prospective customers that is not reliant on “word of mouth” for new boiler sales.

Why do heating installers need a lead generation company

Although word of mouth brings you some of the best quality leads it is not consistent enough to grow your business.

If you want to bring new customers to your home heating business, you need a strong online strategy for attracting qualified leads.

Types of Heating Leads

Here are the different types of heating leads we have for sale:

Buy Central Heating Leads

Many heating engineers ask ‘How do I get central heating leads?’

The best and easiest way to buy central heating installation leads is to purchase them from a reputable lead generation company.

You should purchase leads that are exclusive and qualified, we can supply you with these leads for plenty of enquiries.

Buy HVAC Leads

HVAC leads are accessible to purchase for heating, ventilation, and air conditioning enquiries.

HVAC services will cover plenty of needs, therefore, it is essential to have exclusive leads.

We will supply the best HVAC leads and enquiries.

Buy Radiator Fitting Leads

Radiator fittings are an incredibly popular lead right now, so the enquiries are skyrocketing.

Buy radiator fitting leads from a reputable lead generation company today to ensure you get brilliant enquiries.

Buy Gas Boiler Leads

It is brilliant and occasionally rare to purchase exclusive enquiries for gas boiler leads, therefore, we can assure you exclusivity!

Many boilers need to be repaired or replaced in 10-15 years so it is essential to pick the correct lead generation company to gain the best enquiries.

Popular Questions

What size boiler do I need?

It is essential that your boiler is the correct size, although the majority of UK boilers are actually oversized!

When the boiler is oversized, it will continuously turn on and off. If the boiler is undersized, the property will not be warm in winter.

What are common jobs heating engineers complete?

  • Underfloor heating
  • Central heating
  • Radiator fitting/ repairs
  • Gas safety certification
  • Gas fire/ Gas cooker fitting

When is the best time to get my heating checked?

It is known that summertime is the best time to get your heating checked as the demand is lower.

How To Generate More Leads For Heating

If you’re struggling to generate enough quality leads for your heating business to keep your staff occupied and/or grow, then we’ve got some great tips for you on how to build qualified leads.

How do you generate more heating leads

Here are online strategies to generate more HVAC sales lead types.


Search engine optimisation helps to rank the heating installation websites higher in the SERPs.

The higher position the website rankings drives more clicks and in turn more enquiries into leads for HVAC services.

Link Building

Building backlinks is the most important SEO ranking factor for improving your website strength.

We recommend using high-rise links to receive relevant and powerful link-building package backlinks.

For trusted link-building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.

Optimised Content

The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.

We recommend using surfer SEO or marketmuse to assist the content optimisation strategies.

Rank and Rent

The rank and rent model is renting out a sales leads generation website built by a digital landlord.

The new boiler leads expert builds the rank and rent website to drive boiler leads for the targeted heating industry.

How can the rank & rent system help with generating heating leads

The HVAC Company has one of the following agreements:


Google My Business is a great platform to drive phone call enquiries and web form leads online.

Find out all the strategies on how to optimise your GMB profile.

Be sure to drive extra five-star reviews to your GMB from companies like Rate My Business.


Triggering Google suggest is a superb way to influence the search path of potential customers.

The Search Engine Manipulation Effect can change people’s perception of a subject or influence search queries.

Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.

Buy Leads

Buying leads is a brilliant idea as it can make you spend less money while spending less time.

You can attempt to generate your own leads, however, this can be fairly difficult as it leads to waiting for leads in a long span of time which may not generate as many enquiries.

Buy leads today to have a quicker and cheaper lead generation process.


Pay-per-click advertising in Google SERPs is where the ads appear at the top of the Google search results when people search for queries online using Google.

Pay Per Clicks ads is usually worth it if the ROAS (return on ad spend) is good and can be an effective form of digital marketing.

PPC ads are a great tool to grow a customer base because they are focused on the exact search engine queries to suit your services.

Find out all the crucial information about the PPC lead generation strategies in October 2022

Video SEO

Ranking videos is another form of effective frequency marketing that can drive HVAC leads.

video seo generates heating leads

If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.

The video veggie service knows all the latest youtube ranking factors in October 2022 to get your video ranked number one in Google Videos and Youtube.

Why Buying Exclusive Real-Time Heating Leads Is Great For Business Growth

Purchasing real-time heating leads is essentially making an investment in your company since it is the best way to help your business grow and generate more revenue.

When buying Heating leads you are ensuring that your business will generate new customers whilst also creating brand awareness.

Some of our existing customers who have bought heating leads have provided us with feedback that they were able to:

  • Upsell HVAC Leads
  • Upsell Radiator Leads
  • Upsell Gas Boiler Leads
  • Upsell Central Heating Leads

Are Heating Lead Generation Companies Worth It?

Heating lead generation companies are one of the best ways that you can guarantee your company’s success since the leads you have purchased will increase your revenue and generate new customers.

Finding the right heating lead generation company will help to provide your business with a huge return on investment since the leads you have purchased will convert into orders

When purchasing heating leads it is best to look for the quickest and most efficient service so any enquiries will be responded to as soon as possible.

The speedy service gives you better chances of converting the cold web lead into a paying customer.

What Are The Options?

You have 3 options available.

Do Nothing

You do absolutely nothing and your heating installation business doesn’t grow.

Your competitors will dominate and take their business onto another level by generating valuable leads.

The referrals from existing clients can keep you busy enough to pay the bills.

Generate Your Own Heating Leads

You can try and generate your own HVAC leads, but generating HVAC leads can be difficult.

You will need a large investment in online marketing expenditure to get this to work in the HVAC industry.

Efforts might include an email marketing campaign from your marketing team to try to generate more online leads.

I see a lot of businesses nowadays go and blow £20,000 on a website but they just have a pretty website, they aren’t using digital marketing to optimise their heating and cooling industry website which is just so stupid.

That’s the equivalent of going out and buying a Ferrari without an engine; if you aren’t marketing the site in any way how are you expecting to get more leads & sales?

Forfeiting valuable leads is a death sentence for HVAC contractors as their target audience will simply go elsewhere.

Register With Tradesmen Websites

You can register your websites to the most popular tradesman websites online like:

The problem with registering with these paid online directories is all your competition is alongside your listing and it is a battle on the lowest prices to secure the works.

Hire The Experts

Hiring experts gives you the time to improve your sales strategies.

Hire the best heating lead generation experts today

If you hire an HVAC lead or boiler leads company you can demand the type of sales leads you to want.

If the conversion does not work out you can pause or cancel any contracts easily.

Final Thoughts

Do you need to ask yourself whether you want to grow your heating installation business?

Does your HVAC company need to grow? Do your HVAC services need more recognition? Are your HVAC contractors constantly waiting for work?

You see in my experience there are two types of businesspeople.

  • Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
  • And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.

And since you’re still here to the end of this article I’m going to assume you’re one of those people who does take action on things.

What is our final thoughts on how to generate heating leads

If I’m right and you’re still with me, ring my telephone number then I’m ready to jump on a call with you and discuss your problems as a business owner.

Find Out The Best Solution for Heating Installation Leads

Enquire Now

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