Electrician Lead Generation – FatRank
- September 28, 2022
- Tools & Reviews
Are you an Electrician that is struggling to bring in a consistent flow of enquiries right now?
Need Electrical Leads? We Can Help! Not only you, but over 3.6 million people search Google for specialist tradesmen each month. We help them contact you when your potential customers are searching for the best electrician in the UK.
You might have tried making posts on Facebook, attending network events or even purchasing low-quality job leads from vendors that sell you to multiple companies.
You are wasting money right now, time and potentially putting your electrical company in a state where it can’t grow to the next level as compared to your competition, so get started!
If this is you then it’s not your fault.
You will understand how to build your electrical business the smart way below.
Keep reading for more information on how to get started.
Why Do Electricians Need online Lead Generation Services?
Electricians need a specialist lead generation company to bring them a consistent flow of quality electrical jobs.
An Electrician is great at installing decorative surfaces for their clients and should leave the advertising campaign and other online advertising strategies to a digital marketing or email marketing expert who specialises in this.
Sales leads are the lifeblood of any electrician. Having a predictable stream of affordable and exclusive leads gives you the confidence to grow your team and your operations without worrying where the next job is coming from.
A successful electrician requires a steady flow of new customers that is not reliant on “word of mouth”.
Although word of mouth brings you some of the best quality electrical leads for your electrical work it is not consistent enough to grow your business.
If you want to bring new customers to your business, you need a strong online strategy for attracting and managing to generate electrical leads.
Types of Electrician Leads
Here are the different types of electrician leads available:
Buy Commercial Electrician Leads
Many electricians ask the question ‘How do I get more commercial Electrician leads?’
The best way a commercial electrician can gain exclusive enquiries is to purchase commercial electrical leads from a reputable lead generation company.
Buying these specific leads can increase the number of enquiries gained, as well as their quality of them.
We can supply some amazing exclusive electrical leads.
Buy Residential Electrician Leads
Residential electrician leads are highly sought after, therefore, it is crucial to have quality exclusive leads fit specifically for the company.
It is essential to have exclusive leads for residential electricians as these can consist of smaller jobs that need working on specifically.
We can supply exclusive residential electrician leads.
Buy Lighting Fixture Leads
We can guarantee exclusivity for all enquiries about lighting fixture leads.
Some lead generation companies will sell the same leads to another electrician, however, we would not do this as exclusivity is crucial to gain the best enquiry rates.
Gaining the best lighting fixture enquiries is important, and we can supply that for you.
Buy Electrical Wiring Leads
If you want to buy 100% qualified and exclusive electrical wiring leads for your company, you can count on us.
Trying to generate wiring leads for electricians can be difficult, but will our help you can get incredibly exclusive enquiries.
What jobs do electricians complete?
- Electrical wiring/ re-wiring
- Switches (outlets/ fixtures)
- Electrical inspections
- Panel upgrading
- Installations for hot tubs/ spa’s
- Fan installment
How often do I need an electrical inspection?
You should, ideally, have an electrical inspection every two years or less.
This will ensure that all of your electrical wiring and goods are safe and not in risk of fires.
How To Generate More Leads For Electricians
If you’re struggling to generate enough exclusive leads for your electrical job to keep your staff occupied and/or grow, then we’ve got some great tips for you.
If your enquiries are on and off like light switches… keep reading!
Here are online strategies to generate electrical leads.
Search engine optimisation helps to rank the electrician websites higher in the SERPs.
The higher position the website rankings drives more clicks and in turn more enquiries.
When your electrical services are ranking on other websites and different search engines, you definitely get some good leads!
Building backlinks is the most crucial SEO ranking factor for improving your website strength.
We recommend using high-rise links to receive relevant and powerful link-building packages backlinks.
For trusted link-building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.
The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.
We recommend using surfer SEO or marketmuse to assist the content optimisation strategies.
Having a strongly optimised site can really help to acquire more customers online- your electrical company will be skyrocketing with an electrical lead.
Rank and Rent
The rank and rent model is renting out a lead generation website built by a digital landlord specialising in digital marketing.
The lead generation expert builds the rank and rent website to drive leads for the targeted industry.
The Electrician Company has one of the following agreements:
Google My Business is a great platform to drive phone call enquiries and web form qualified leads online.
Find out all the strategies on how to optimise your GMB profile.
Be sure to drive extra five-star reviews to your GMB from companies like Rate My Business.
Triggering Google suggest is a superb way to influence the search path of potential customers.
The Search Engine Manipulation Effect can change people’s perception of a subject or influence search queries.
Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.
You can attempt to generate your own enquiries, however, buying leads can be an incredibly beneficial strategy.
Not only will you be saving a mass amount of time, you will also manage to save a grand sum of money in the long run.
Buying exclusive leads can speed up the lead generation process as well as cut the money!
Pay-per-click advertising in Google SERPs is where the ads appear at the top of the search results when people search for queries online using Google.
Pay Per Click ads is usually worth it if the ROAS (return on ad spend) is good.
PPC ads are a great tool to grow a customer base because they are focused on the exact search queries to suit your services. This way you can advertise your electrical jobs online to reach the right audience- you will start receiving plenty more electrical lead growth than the last year!
You can compare the leads generated over the years after using this technique.
Find out tonnes of information about the pay-per-click strategy within lead generation in September 2022
Ranking videos is another form of effective frequency marketing that can drive more electrical leads.
If you have a promotional video promoting the electrical job services you want to order a video ranking service with Video Veggie.
The video veggie service knows all the latest youtube ranking factors in September 2022 to get your video ranked number one in Google Videos and Youtube.
Why Buying Exclusive Real-Time Electrician Leads Is Great For Business Growth
Purchasing real-time electrician leads can be amazing for business growth since it is the best way to help your business grow and generate more revenue.
When buying electrician leads you are essentially setting your business up for success by ensuring your business has a steady income flow and generates new customers.
Buying electrician leads is also making an investment into your business, some of our existing clients who have bought electrician leads have provided us with feedback that they were able to:
- Upsell Plumbing leads
- Upsell Contractor Leads
- Upsell Construction Leads
- Upsell Industrial Electronic Repair Leads
Are Electrician Lead Generation Companies Worth It?
Electrician lead generation companies are one of the best ways that you can guarantee your company’s success since the leads are able to increase your revenue and generate new customers.
Finding the right electrician lead generation company will help to provide your business with a huge return on investment since the leads you have purchased will generate a larger cash flow.
Having a fast and efficient service when it comes to purchasing electrician leads will be the best thing to help your company turn enquiries into paying customers.
What Are The Options?
You have 3 options available.
You do absolutely nothing and your smaller local electrician business doesn’t grow.
Your competitors will dominate and take their business to another level.
The referrals from existing clients can keep you busy enough to pay the bills- you won’t get more money.
Generate Your Own Electrical Leads
You can try and generate your own electrician leads.
But you will need a large investment in marketing expenditure to get this to work as the perfect solution.
I see a lot of businesses nowadays go through a whole process where they blow £20,000 on a website, but they just have a pretty website they aren’t marketing that website which is just so stupid, that’s the equivalent of going out and buying a Ferrari without an engine if you aren’t marketing the site in any way how are you expecting to get more electrical leads & sales.
Register With Tradesmen Websites
You can register your websites to the most popular tradesman websites online like:
The problem with registering with these paid online directories is all your competition is alongside your listing with contact information and it is a battle on lowest prices to secure the works.
Advertising with business directories is less useful now as more people use websites and a mobile app to find the service area they want.
This way popular features from the type of work you might specialise in could be lost within the other searches.
Hire The Experts
Hiring the experts gives you the time to improve your sales strategies.
If you hire a electrician lead generation service you can demand the type of leads you want and should be provided with great service.
If the conversion does not work out you can pause or cancel any contracts easily.
You need to ask yourself whether you want to grow your electrician business.
You see in my experience there are two types of businesspeople.
- Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
- And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.
And since you’re still here to the end of this article I’m going to assume you’re one of those people who does take action on things.
If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.
Find Out The Best Solution for Electrician Leads
Related Lead Generation Posts
Check out all the lead generation posts from the FatRank team:
I’m a full-blown Search Engine Optimization specialist earning the majority of my income from SEO-focused endeavours, including affiliate marketing, lead generation, as well as SEO services. Love travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day.
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