“Well we can test co-occurrence with seeing which factors seem to pair. We can start to identify these two are linked. They always ping together. And so, what we can do is then isolate those. We can start with one and then add the other. So, in that test environment they all get factor A and then say the number five result gets factor B as well. And then we see if we get the movement up and play with co-factors within a single variable model. Cause how you eliminate the situation is that all of the test pages have that first variable. And then maybe it needs to go the other way. So, you can run it the other way and see the results. You then need to run another test basically that confirms it in reverse. It’s a pretty exciting idea and would explain a lot of things. And then maybe that you were missing that one trigger, if you will for that particular niche.”
Kyle Roof famous for his quote “Break Free From The Shackles Of GuesSEO” always want to test the myths and see results from running single variable testing.
Another huge player in the SEO communities is Ted Kubaitis who owns the software CORA.
He recently was asked on a podcast his opinions for SEO in 2022 and said:
“There’s this kind of cofactor thing, where essentially for a factor to take effect, you need another one to also be validated”
Now Ted has the tool of the largest correlation ranking factors online so his data is second to none.
So many times we hear SEO myths or SEO ranking factors that we test and get zero results from.
But is it that you are so close to mastering amazing traffic boners but you just do not know the switch or triggers to maximise all your hard work.
I find it amazing just how many digital marketers do not understand the importance of Co-Occurrence SEO and are sat on gold mines without knowing it.
I hear story after story of the top 2% of SEOs purchasing digital assets and within months quadrupling traffic and profits from very little work (but understanding those cofactors websites are missing to make them ping).
If you are really struggling with a large site and feel you have the best backlinks in your niche and most comprehensive content strategy drop me a message and I will assist you (but if you are lacking content or links please do not waste my time asking for help until you feel that is the case).
Keep hustling, taking action and looking to improve your knowledge chaps!!
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I’m a full-blown Search Engine Optimization specialist earning the majority of my income from SEO-focused endeavours, including affiliate marketing, lead generation, as well as SEO services. Love travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day.