Google’s updated search rater guidelines offers insights into how a content creator’s first-hand experience is evaluated. Previously E-A-T in SEO stood for Expertise, Authoritativeness and Trustworthiness. Google has upgraded the concept of E-A-T with an additional ‘E’ for experience. EAT has been superceded by Google E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In […]